Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (BBA) program at Broadway Business School is designed to provide students with a solid foundation in business principles and practices. This undergraduate program prepares students for a successful career in various industries by equipping them with essential skills in management, finance, marketing, and operations.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
The Bachelor of Business Administration (BBA) program at Broadway Business School is designed to provide students with a solid foundation in business principles and practices. This undergraduate program prepares students for a successful career in various industries by equipping them with essential skills in management, finance, marketing, and operations.
Program Highlights:
Comprehensive Curriculum:
The BBA program covers a broad range of business topics, including accounting, economics, organizational behavior, marketing, and business law. Students gain a well-rounded understanding of the fundamental concepts that drive business success.Practical Learning Opportunities:
Students engage in real-world projects, case studies, and simulations that enhance their problem-solving skills and prepare them for the challenges of the business environment. Internships and experiential learning opportunities allow students to apply their knowledge in practical settings.Flexible Learning Environment:
Offered entirely online, the BBA program provides students with the flexibility to study from anywhere in the world. This allows them to balance their academic commitments with personal and professional responsibilities.Expert Faculty:
Our faculty comprises experienced professionals and industry experts who bring real-world insights and knowledge into the classroom. They are committed to mentoring students and providing personalized support throughout their academic journey.Career Preparation:
The BBA program emphasizes career readiness, equipping students with the skills needed to excel in various roles, including management, marketing, finance, and entrepreneurship. Career services and networking opportunities help students connect with potential employers.Global Perspective:
The curriculum incorporates a global outlook, preparing students to understand and navigate the complexities of international business. Students gain insights into cultural differences and global market dynamics, essential for success in today’s interconnected world.
Career Opportunities
Graduates of the Bachelor of Business Administration (BBA) program at Broadway Business School are well-equipped to pursue diverse career paths across various industries. With a solid foundation in business principles and practical skills, BBA graduates can thrive in numerous roles, including:
1. Business Analyst
- Analyze data and business processes to identify opportunities for improvement and help organizations make informed decisions.
2. Marketing Manager
- Develop and implement marketing strategies to promote products and services, manage marketing campaigns, and analyze market trends to enhance brand visibility.
3. Financial Analyst
- Evaluate financial data, prepare reports, and provide insights to help organizations make investment and budgeting decisions.
4. Human Resource Manager
- Oversee recruitment, training, and employee development programs while ensuring compliance with labor laws and fostering a positive work environment.
5. Operations Manager
- Manage daily operations, optimize processes, and ensure efficient resource allocation to achieve organizational goals.
6. Sales Manager
- Lead sales teams, develop sales strategies, and drive revenue growth by identifying new business opportunities and maintaining customer relationships.
7. Entrepreneur
- Launch and manage your own business, leveraging business acumen to create innovative products or services that meet market demands.
8. Project Manager
- Plan, execute, and oversee projects from inception to completion, ensuring they are completed on time and within budget.
9. Supply Chain Manager
- Manage the supply chain process, from procurement to distribution, ensuring efficiency and cost-effectiveness in delivering products to customers.
10. Consultant
- Provide expert advice to organizations on improving efficiency, solving problems, and developing strategies for growth.
11. Product Manager
- Oversee the development and marketing of products, ensuring they meet customer needs and align with business objectives.
12. Account Manager
- Build and maintain relationships with clients, ensuring their needs are met and identifying opportunities for upselling and cross-selling.
Job Market Outlook
The demand for BBA graduates is strong across various sectors, including finance, healthcare, technology, retail, and non-profit organizations. With a focus on practical skills and real-world applications, graduates are well-prepared to adapt to the evolving job market and seize opportunities for advancement in their chosen fields.
Additional Career Support
Broadway Business School provides career services to assist BBA graduates in their job search, including resume writing support, interview preparation, and networking opportunities. Our extensive alumni network also offers valuable connections in various industries, helping graduates launch successful careers.
Program Learning Outcomes
Upon successful completion of the Bachelor of Business Administration (BBA) program at Broadway Business School, graduates will be equipped with a comprehensive set of skills and knowledge essential for success in the business world. The following learning outcomes reflect the competencies and capabilities that students will develop throughout their studies:
Business Knowledge and Application:
Graduates will demonstrate a solid understanding of key business concepts, theories, and practices across various disciplines, including finance, marketing, management, and operations. They will be able to apply this knowledge to real-world business scenarios.Critical Thinking and Problem Solving:
Graduates will exhibit strong analytical and critical thinking skills, enabling them to evaluate complex business problems, identify solutions, and make informed decisions that drive organizational success.Effective Communication:
Graduates will be proficient in both written and verbal communication, allowing them to articulate ideas clearly and persuasively. They will be capable of delivering presentations, writing reports, and engaging in professional discussions with diverse audiences.Ethical and Social Responsibility:
Graduates will understand the ethical implications of business decisions and demonstrate a commitment to social responsibility. They will be able to evaluate the impact of business practices on society and make decisions that promote ethical standards and sustainability.Teamwork and Collaboration:
Graduates will be able to work effectively in teams, leveraging diverse perspectives and skills to achieve common goals. They will understand the dynamics of group work and contribute positively to collaborative efforts.Leadership Skills:
Graduates will develop leadership competencies, including the ability to inspire, motivate, and guide others. They will be prepared to take on leadership roles in various organizational settings and demonstrate effective management practices.Global Perspective:
Graduates will appreciate the importance of a global business perspective and understand the cultural, economic, and political factors that influence international business operations. They will be prepared to navigate the complexities of global markets.Technological Proficiency:
Graduates will be proficient in using contemporary business technologies and tools to enhance productivity and decision-making. They will understand how technology impacts business operations and strategies.Adaptability and Lifelong Learning:
Graduates will demonstrate a commitment to continuous learning and personal development. They will be adaptable to changing business environments and prepared to pursue ongoing education and professional growth throughout their careers.
By achieving these learning outcomes, graduates of the BBA program at Broadway Business School will be well-prepared to excel in their careers and make meaningful contributions to their organizations and communities.
Programme
YEAR 1 – FOUNDATION OF BUSINESS
| Semester 1 | Credits | Number |
|---|---|---|
Introduction to Business
| 4 | BBA 101 |
Principles of Accounting I
| 2 | BBA 102 |
Business Mathematics
| 4 | BBA 103 |
Microeconomics
| 4 | BBA 104 |
Communication Skills for Business
| 4 | BBA 104 |
| Semester 2 | Credits | Number |
|---|---|---|
| Relational Communication | 4 | ESTU 768 |
| Public Relations Campaigns | 4 | ESTU 432 |
| Rhetoric of Social Movements | 2 | ESTU 873 |
| Semester 3 | Credits | Number |
|---|---|---|
| Rhetoric & the Public Sphere | 4 | ESTU 203 |
| Communication & Everyday Life | 2 | ESTU 340 |
| Critical & Rhetorical Methods | 4 | ESTU 657 |
| Semester 4 | Credits | Number |
|---|---|---|
| Relational Communication | 4 | ESTU 768 |
| Public Relations Campaigns | 4 | ESTU 432 |
| Rhetoric of Social Movements | 2 | ESTU 873 |
| Total for the entire period of study | 40 |
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.